Things to Know Before Selling on Amazon

Before launching your own Amazon store, it’s worth to review the basics of selling things on Amazon. Even if you have dealt with Amazon as a shopper, the way it performs for sellers is quite different.

Here we represent some points that every seller should be aware of before starting selling on Amazon:

The Buy Box is the box on an item detail page where customers can start the purchasing process by adding items to their shopping carts. Besides reviewing a list of available merchants, the Buy Box allows customers to quickly buy a product from the Featured Seller.

Because the main feature of the Amazon is that different sellers can offer the same product, becoming the featured seller who wins the Buy Box is very hard.

When searching on Amazon, customers will be taken to a product’s main page and click on the “offers” link below the items description to see a list of sellers who are available.

To be eligible for the buy box, you should meet the following four criteria:

· Having a Professional Seller Account.
Only Professional Plan sellers are eligible for the Buy Box, and if you want to make money you should spend money — in this case, about $40 a month.

· Knowing the difference between the Buy Box and the Buy Used Box.

There are different Buy Boxes for new and used products. Used products cannot be featured in the Buy Box, and new products can be featured in the Buy Used Box.

A lot of factors affect where a merchant appears in the Offers List, including:

· Competitive pricing. This is not only the product cost, but shipping costs as well. Many shoppers want to see low prices while searching on Amazon, so you should be prepared to give competitive prices to beat the competition.

· Competing offers. Mainly the more sellers there are, the more difficult is to climb to the top. Finding items with fewer competing merchants can help you to get your product featured in competitive spots — maybe even the Buy Box.

· The history the merchant has on Amazon as a seller. Merchants with long, positive selling histories on Amazon have better opportunities to gain one of the top spots. You should make sure that you address negative reviews and other customer service issues as soon as possible to ensure that you have a positive sales history.

· Seller reviews the merchant has on Amazon. Online reviews have a great impact in promoting sales, and can really boost your business. You should focus on encouraging buyers to leave positive reviews for your products, and make sure you have addressed negative reviews quickly and effectively.

Generally, the most effective solution is to be sure that any transaction you make through Amazon runs as smoothly as possible. This means delivering your item in a timely manner and communicating with the customers along the way. So, if you’re looking to break into the market quicker, here are two shortcuts that can assist:

· Selling a low-competition item to improve your seller ranking. This will increase the probability that the offer will show higher for more competitive items.

· A very competitive price for a very popular product. This attracts bargain shoppers and can increase your seller ranking.

Three kinds of merchants tend to perform especially well on Amazon:

· Merchants who sell unique-to-them products.

· Hobby or niche products selling merchants.

· Merchants selling refurbished or used products.

It is known that the benefit of owning your store’s URL and your branded website cannot be overstated; this assists you in an extra level of credibility and authority, and customers are likely to remember you versus someone else. Many sellers who gain popularity on Amazon find it very important to control their own e-commerce website and brand. This allows them to maintain a fully independent store presence and market to audiences outside of Amazon through other marketing channels.

Products should only be listed once in the Amazon catalog, so preparing a second item detail page for an existing product will result in your listing being removed. By associating your product to the product page that already exists, your offer has an opportunity to be seen.

You should note that sellers are forbidden from soliciting or paying for Seller Account reviews. Any seller who makes engagements in these practices risk having their accounts suspended. You should give customers a great shopping experience so they want to work with you on their own.

Here also you can use AsinKey. It helps you in dealing with negative reviews. With AsinKey you will know immediately when you get less than five star review. The sooner you are notified, the more operatively you’ll take the steps to reply the review and raise your ranking.

When you decide to sell on Amazon, the best advice is that you should know your business, and know what you’re getting into. A new Amazon integration opens a lot of new opportunities. By doing your assignments and focusing on your needs, you’ll take your online success to the next level.

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