How Facebook NewsFeed Works?

Have you wondered how Facebook NewsFeed works? Well, if you did I will help you cracking it to some extent.

Earlier Facebook used EdgeRank to rank any content on Facebook. In 2010 the formula of EdgeRank was explained. The formula talked about 3 important factors:

As announced by Facebook, in 2011 EdgeRank was discontinued and as of 2013 Facebook has been using Machine Learning Algorithm. This algorithm consist of more than 100K (1,00,000) factors for ranking a content in your NewsFeed.

I know it is not possible to discuss all the 100K factors in a day and to be honest currently I am not acquainted with all of them 😝

But with time I have learned some factors and they have been confirmed by Facebook team in various conversations.

Let’s discuss 4 most important factors that can help you understand how your content is ranked. It will help you re-strategising your content strategy on Facebook, especially for Organic Growth.

While going through these factors you will understand current algorithm is nothing but an extension of EdgeRank.

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