The New York Times Seeking for the Hard

The media that I will be consuming is The New York Times Truth Ad. Generally what is said in the ad is that everybody talks, but the truth is hard to find. At the end of the ad all the voices suddenly disappear and these sentences show up, “the truth is hard,” “the truth is hard to find,” “the truth is hard to know,” “the truth is more important now than ever.” In this ad The New York Times does a great job of simplicity just by using flashing sentences and people saying the sentences. It perfectly adresses what is in the media, what everybody talks about, even if it is true or not. It emphasizes on people enforcing norms that all other newspaper and media are publishing to the public. The Jungian theory of psychology is used in this ad because of the story of truth that is presented to people and how hard it is to reach between all those bias information that people consume.

In the ad someone says “the truth is a woman should dress like a woman” while the other one goes “the truth is alternative facts are lies”. Then a man goes “the truth is that media is dishonest” and a woman “the truth is our nation is more divided than ever.” These are all norms that are forced by everyone first from the media to public and then from public to person. What The New York Times tries to tell is everyone talks but none of them ACTUALLY reached or found the truth. Because of that most of the media is bias, it is natural for people to think that these are the truth, because that is what they consume everyday and start to believe at the end. The media is extremely bias in this 21st century and that is why it says “the truth is more important now than ever” in the ad. It supports that truth is the most important thing when the media and the public is surrounded by lies and bias.

What is attractive in the ad is that it is actually a very inexpensive ad with a strong message. What I mean is that they actually used only a white background, which symbolizes purity, with black flashing words, but the message is much bigger than these. The message is, while the color white supports the purity of this ad and the truth, the color black, which are the flashing sentences that random people say, sullies the purity of the truth. The color black symbolizes power, and usually used for texts like in this ad that shows the words more powerful to the consumer. Also there is no other object in this ad to focus on rather than those sentences, which makes them appear even more powerful to the viewer.

The New York Times newspaper wants people to be more conscious that it is not that easy to find the truth when bias is all over the place in our lives. Which could possibly get people to trust this newspaper which is conscious and eager about the truth. Nowadays, people are more willing to get the truth rather than bias, they usually don’t want to read a newspaper that is known for bias information. As a result, consumers of this advertisement would definitely be more likely to get The New York Times newspaper instead of bias newspapers, and they would be more likely to trust to this newpaper because it wants people to know the truth, by being honest about the difficulty of reaching truth. Everyone deserves and needs the truth even in their daily lives, because lies are devastating.

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