Why Good Looking People Rules

We live in a world of buzzwords and specialized nomenclature. Sometimes we may have heard a word or concept flung around several times before realizing we’re not really sure what it means.

What’s that term? The “halo effect”

No, it doesn’t mean playing your xBox for 16 hours on end when you get a new game.

Instead, the halo effect is a well-documented psychological bias, where a person has one trait that you like, and your positive feelings about this spill over to encompass the person as a whole. For example, if you find someone attractive, you’re also more likely to think of them as smart, considerate, approachable, and so on.

Research even shows that we tend to vote for the more attractive candidate in political elections. Something to keep in mind the next time you head to the polls!

Learn about our other irrational traits, like why we’re suckers for the good cop/bad cop routine.

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