Bloomr.SG 2.0

Since then (the launch), we’ve grown from a 2-person team based out of our EGG (Engage, Gather & Garner ideas spot on the 9th floor) largely focusing on how to incorporate our 9 content creators (the Bloomr Pioneers) into internal Mediacorp original IPs - to a now 6-person team under Brand Studio actively participating and helping Mediacorp’s Creative Central bring big social media ideas to life (under the tutelage of our Head, Alan Seah).

What was once a network of 9 YouTubers comprising a total reach of less than 1M followers, has now grown to more than 44 Creators (with 23 YouTube channels), and a reach of +6M followers, +700M views & +200h of produced content.

The Bloomr.SG team, changing with the times, now focuses on developing and growing the network, creating its own IPs, building and managing full end-to-end social media campaigns & transmedia content campaigns for external clients, while expanding the scope of what the company sees as the future of social media, influencers & content creation for Singapore.

The team has concentrated on creating its own original content and will be focusing on becoming even more proficient in making engaging pieces of social media ready content, ideating, A/B testing and tweaking their knowledge along the way (you can follow us on our socials & read our Medium articles for some great insight on the industry as well as on content as a whole).

So, what is next for Bloomr.SG you might ask?

That is the title of this article, our advancement to a “2.0” generation.

The team will double down on the creation of social media content for specific and selected clients, we’ll incorporate CSR work in what we do (the team has started to create pro-bono projects for select partners but will be investing more time in helping those that need help as well).

It has been our great wish, since the day we were launched, that Mediacorp, through Bloomr.SG, could have something to say (if not influence) in the direction of the New Generation of Content Creators in Singapore - focusing on how to create sustainable business models around these creators so they could survive doing what they love and connect to (and grow to become real, interesting and powerful creative voices in the region).

In our 2nd year, I believe we can already say we’ve accomplished some of what we’ve set out to achieve - but we want more. We now want these new creators to mentor and foster their own networks of like-minded spirits. Really fostering a generation of future believers in the greatness that is creating content that resonates with others.

Here’s to the future. Here’s to Bloomr 2.0.

We would like to thank Shane Mitchell, Guillaume Sachet, Tanny Chia, Marco Sparmberg, and all the others who’ve helped us along the way, making Bloomr what it is today!

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